Transmedia storytelling

I was reassured that the distribution company handled all such ancillary materials. I saw the movement of content across media as an enhancement of the creative process.

Transmedia storytelling

What is Transmedia Storytelling? Transmedia storytelling uses multiple media platforms tell a narrative across time.

Transmedia storytelling

Like a giant puzzle, each piece also contributes to a larger narrative. The process is cumulative and each piece adds richness and detail to the story world, such as character backstories and secondary plotlines.

Transmedia storytelling is fully participatory. The audience becomes actively involved, elevated to social and creative collaborators. They become stakeholders in the transmedia experience alongside the brand or cause. The unfolding story design creates the motivation to engage with other participants, seek out other parts of the story, and contribute to the narrative by adding content.

Transmedia stories can be simple, across a few low-tech media platforms or break down the barriers between the story and reality by bringing the narrative out into the real world, in the form of complex and exciting alternative reality games ARGswhere participants engage with narrative elements and characters using real world locations as part of the storyworld.

Pamela Rutledge is available to the press for comments and analysis of the impact of technology and social media use on individuals, business strategy, and society. Transmedia stories are the most fundamental and immersive form of communication, engaging our brains at the intuitive, sensory and executive levels 2.

Transmedia strategies create many points of entry that reach and link multiple demographics and target different user needs to effectively expand the customer base 3. Transmedia storytelling redefines ROI, extends brand shelf-life, and can create value-added IP assets and ancillary revenue streams.Transmedia Storytelling: Narrative worlds, emerging technologies, and global audiences UNSW Australia (The University of New South Wales) About this course: Transmedia storytelling is the practice of designing, sharing, and participating in a cohesive story experience across multiple traditional and digital delivery platforms - for entertainment, advertising and marketing, or social change.

Seven Myths About Transmedia Storytelling Debunked

Transmedia Storytelling Learn how to tell compelling stories across multiple platforms, like books, films, games and TV, with this free online course. A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences Across Multiple Platforms [Andrea Phillips] on *FREE* shipping on qualifying offers.

The First How-To Strategy Guide to Transmedia Storytelling “Phillips’s book is a powerful tool for anyone who wants to make a career for him- or herself within the world of transmedia/5(23). Transmedia storytelling, as it is defined by Henry Jenkins, represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience.


I designed this handout on transmedia storytelling to distribute to my students. More recently, I passed it out at a teaching workshop at the Society for Cinema and Media Studies.

Transmedia storytelling

I thought it might be of value to more of you out there in the community. Much of it builds on the discussion of that c. Mar 19,  · Transcender es formar parte de la cultura popular y eso es posible con una buena historia. Ser relevante es formar parte de las vida de las personas y eso es.

Transmedia Storytelling - MIT Technology Review