A specific goal has a much greater chance of being accomplished than a general goal. What do I want to accomplish?
Our focus is on bringing the word on the street to decision makers in your company — smart business planning help them see how your customers' needs, aspirations and perceptions are a vital part of your brand building process.
For the most part, we leave the rational, performance-oriented data gathering to quantitative surveys. While they have their place in research, they don't allow you to truly understand the emotional components of consumer decision-making, nor what messages or actions are required to influence them.
Our qualitative studies gather insight into the "why" behind consumers' decisions. Because when you understand the inner motives of your target audience, you can more effectively influence future purchase decisions and brand perceptions.
It works, just ask our clients. Every client they touch meets with success.
Their unique approach consistently unlocks the insights we need to optimize our branding and better meet the needs of our customers. They focus our needs and expectations, and then provide great customer insights that help optimize our strategies and marketing plans. They are able to hone in on the information we need and to extract tremendous nuggets from the exercise.
We highly recommend them.
The videos of customer comments were key to gaining the acceptance of our organization and our members. Purchase decisions involve a variety of factors. Feelings, images, facts, symbols, and visceral connotations are silently at play inside consumers' heads as they contemplate alternatives.
It's a complicated process. And it takes a sophisticated approach to reveal what happens beneath the surface and why. How do we do it? Using creative qualitative research tools honed over almost 25 years we peel back the protective layers of logic and reason, allowing consumers in our research sessions to express true feelings and attitudes.
By tapping into their subconscious, we learn what they intuitively call on as they form opinions and make decisions.
We then use our proprietary analysis system to apply clustering and segmenting techniques and uncover related patterns of thought and opinion.
We use this approach to compare and contrast findings between customer segments, geographic locations, or any other relevant discriminators for your markets. We bring our research to life in a dynamic expression of your data, using a combination of graphics and high definition video to bring the customer right into your boardroom.
Your stakeholders hear directly from consumers as they express their opinions and expectations with raw and uncut inflection, emotion and passion. Our belief is that to be of high value, research should boil down complex consumer feedback into simple marketing actions that clients can implement.
That's why all Street Smart studies culminate in a focused marketing prescription for success.Feb 21, · On Toronto’s waterfront, where the eastern part of the city meets Lake Ontario, is a patchwork of cement and dirt.
It’s home to plumbing and electrical supply shops, parking lots, winter boat. About Us. Smart Planning is a multi-disciplinary team of chartered town planners and professional planning consultants dedicated to the pursuit of development and land-use solutions. Dec 12, · Your business is on track for another year of double-digit growth, and you have a more-than-healthy cash flow in your corporate bank account.
Nicely done! SmartBusinessPlan simplifies business planning, forecasting and budgeting for small businesses and startups.
Overcome the complexity of financial planning and create a beautiful business plan with ease. Street Smart is a specialist in consumer and business-to-business brand research. Our focus is on bringing the word on the street to decision makers in your company – to help them see how your customers' needs, aspirations and perceptions are a vital part of your brand building process.
Smart Business Planning. Presents How to Develop A Successful Business Plan. Make Sure You Have A Business Plan. The first point to keep in mind about business plans is have a business plan!
This may seem obvious but is overlooked.